You Are Your Business Brand

Bunmi Jembola As a startup founder you are your business brand. The more visible you make…

Three Elements of Value Sale

Bunmi Jembola Sometimes you will pursue a deal with all your strength, offer the best price,…

Passion and the Path to success in business

Bunmi Jembola A few years ago I was working with a bank that was not so…

Selling when you are not selling

Bunmi Jembola Back in my days working for a bank I had an interesting experience. It…

Five critical questions you should ask to win the deal

Bunmi Jembola You cannot win a good sale without critical questioning. As you may be aware,…

Givers, Takers and Matchers

Bunmi Jembola Adam Grant wrote about a subtle cause for professional and life failure or success…

Direct your frustration, solve a problem

Bunmi Jembola Airbnb is an online marketplace that enables people to list, find, and then rent…

Distruptive Innovation

Bunmi Jembola The interesting concept known today as “disruptive innovation” was made popular by Harvard Business…

Why Not?

Bumi Jembola It is only natural to focus all our energy on why the customer should…