Latest ranking by Brand Finance has revealed that United Bank for Africa (UBA) emerged as the strongest Nigerian brand in the 2024 Brand Finance ranking. The Bank climbed from the ninth position last year to the top spot in the latest report.
Brand Finance, a global independent brand valuation consultancy, rated UBA with a score of 92.4 out of 100, earning it a corresponding AAA+ rating, the highest among Nigerian brands.
UBA’s improved position is attributed to its exceptional performance in brand familiarity, customer preference, and consideration within its home market. The bank also achieved a milestone by being named the 13th strongest banking brand in the world, among the top 500 banking brands evaluated.
UBA’s Group Head of Marketing and Corporate Communications, Alero Ladipo, said the achievement was a result of deliberate planning and customer-focused strategies.
Ladipo stated thus:
“This year’s ranking is no coincidence; it is the result of deliberate planning, strategic investments, and an unwavering focus on customer satisfaction”
“We remain steadfast in our mission to adapt to the evolving landscape, ensuring we consistently deliver exceptional value and keep our customers delighted.”