First City Monument Bank (FCMB) is set to motivate about 100 customers among its youth segment with cash rewards, other exciting prizes and engagements, to commemorate this year’s Valentine’s celebration.
In its yearly campaign tagged: “Banking on Love”, the lender observed that many young and even some older people view Valentine Day celebration as solely defined by activities with their chosen partners and loved ones. “Today, First City Monument Bank (FCMB) Limited thinks differently,” the Head of Corporate Affairs, Diran Olojo, said.
He enjoined the youth to see love as a virtue that is all encompassing, as the bank sees love as more about care, giving, commitment, passion, trust and responsibility for the comfort, protection, security and happiness of the next person with an open mind and genuineness of purpose. He stated that the position further goes to define some of the activities engaged in by the bank, which pays close attention to many segments of the Nigerian society.
“At FCMB, it is not all about business at all times. There is a strong propelling philosophy, which also drives us to be concerned about the best way to positively affect our immediate environment. How best to reach and impact the less-privileged.
“We always think about the best strategies to adopt to help the needy in our society. We care about the orphans, the widows, the aged people, our youths and the internally displaced persons (IDPs) who have been affected by insurgency, man-made and other natural disasters,” he said.
This year’s “Banking on Love” campaign will include cash awards and some giveaways to many youth customers during and after the celebration. He said that N10,000 each will be given to 25 young people every week, throughout February, while to be eligible to win, customers are required to carry out transactions with their cards that add-up to at least N5,000 in a week.
Olojo noted that the Flexx account is FCMB’s youth-centric banking product targeted at young people, who are actively seeking platforms that allow them express their uniqueness, while building skills for financial success. FCMB’s Executive Director, Retail Banking, Olu Akanmu, pointed out that “Flexx is more than an account, but a lifestyle platform through digital channels like the Mobile App, a Microsite and an Online Account Opening.