Ecobank Nigeria says it has introduced a ‘Stay Safe Nigeria’ media campaign as part of its corporate actions to support measures to check the rising spread of coronavirus in Nigeria.
In a statement, while flagging off the campaign in Lagos, the company’s Managing Director, Patrick Akinwuntan, said, the ‘StaySafeNigeria’ campaign was designed to mobilise the entire citizenry to adopt safe conduct and healthy habits to help curtail the spread of coronavirus in Nigeria.
He stated that with a population of about 200 million, prevention was better than cure and in the case of COVID-19, prevention was much better than ‘no cure.’
“We must therefore place top priority on getting everyone to stop the spread or minimise the spread of the virus now.
“We cannot risk a full pandemic in Nigeria as our health infrastructure and personnel will be easily overwhelmed if that should happen.”
He explained that the messages would be in Pidgin, Ibo, Hausa, Yoruba and English on electronic and social media to take the message to the grassroots, while ensuring a contactless deployment in line with ‘StaySafeNigeria’ ethos.
Akinwuntan stated, “All hands must be on deck to check the spread of the COVID-19. We have no choice as a caring and responsible corporate organisation than to rise up to this challenge of our generation and make every contribution to check the spread and save lives.
“Our media campaign will engage people in very simple language on important tips to stay safe. The campaign will be sustained to continue promoting good hygiene conduct even after we overcome coronavirus,” he said.