EcobankPay, the lifestyle digital payments and collections service of Ecobank Nigeria will be attracting foreign exchange (forex) inflows with its partnership with Terra Kulture.
Speaking during the signing of a Memorandum of Understanding (MoU) between both firms, in Lagos, the bank’s Managing Director, Patrick Akinwuntan, said with Ecobankpay, Nigerians and foreigners can pay for shows in Terra Kulture seamlessly.
He said the need to promote African culture and heritage, informed the lender’s relationship with Terra Kulture.
“For us it’s not just about banking but also about the pride of the African. We know that unless we project ourselves, the world won’t project us. It is normal for us to look for great institutions like Bolanle Austen-Peters Productions promoting our culture with world class standard. So, when we had the opportunity of looking at what is being done here, it came naturally to us that we should work as partners to improve the quality of lifestyles of Nigerians”.
Chief Executive Officer, Terra Kulture, Bolanle Austin-Peters explained that the partnership is a delight for the cultural brand which has suffered lack of corporate sponsorship since inception.
According to her, “This is exciting for us because what we do here is to promote Nigerian art and culture. We’ve done this as private initiative since 2004 and it has been like a lonely existence. In the past, people didn’t believe in what we do. Foreign culture dominated the scene. But things are beginning to shift. People are now appreciating our arts and culture.”