Union Bank Plc has launched a new television commercial to coincide with Nigeria’s 58th Independence Day celebration, beaming the spotlight on the Nigerian society and highlighting the need for people to hope and work for a better future.
The bank said in a statement on Thursday that the social media and viewers commended the commercial.
The statement read in part, “From a taxi driver battling societal forces that threaten his fledgling business to a youth corps member hoping for a better future to a photographer wishing for better social amenities, the plot touches love and inter–ethnic integration.
“Union Bank’s nation-building stance is not out of character. As a financial institution with a rich heritage, the bank has over the past 100 years come to be recognised as a trusted partner, helping generations of Nigerian individuals, families and businesses achieve their goals.”
The bank said the two-minute commercial communicated strong themes of introspection, perseverance, optimism and hope of a better future for Nigerians.
It added that the commercial showed the daily struggle and disappointments of the average Nigerian and firmly reiterated the bank’s commitment to support the people in their bid to rise above the odds and live successful and fulfilling lives.
“The bank challenges Nigerians not to lose but continue to believe in a better future,” the statement added.