The Union Bank has said that it’s new television commercial (TVC) tagged, ‘Enabling Success’ is aimed at rekindling the flame of hope in driving societal change.
The bank in a statement said that the commercial, a short film, beams spotlight on the Nigerian society highlighted the role various sector of the economy play in fighting corruption, decay and building a productive Nigeria.
It stated that the commercial challenges Nigerians not to lose hope or become a pessimist’ for instance, a doubting Thomas, instead, but to continue to believe in a better future and work towards it.
It stated further that its decision to produce a wholly Nigerian TV commercial stems from the belief in Nigeria and Nigerians, and its support for Nigerian businesses.
According to Vincent Ajomiwe, Director Vinc Ventures, Lagos, who has watched the commercial said: “I do not bank with them, but the ad is simply a great commercial. It does not only focus on a single product attribute – songs sound better-the ad wraps the message up in an insightful manner.”
“This is beautiful, it captures everything wrong with our nation while giving assurance of a better tomorrow, stated Eniola Adejumo.